Can you still grow when times are tough?

There is a lot of talk about how bad things are in Mackay at the moment with stories focusing on job losses and business failures. One of the main reasons given being a lack of work.

There is no doubt we are in a significantly different business environment – no longer can you sit back and wait for the customers to come to you. Businesses need to change how they engage with their existing customers, how they attract new business and assess the value they offer.

It is now more important than ever to understand your business and your points of difference compared to your competitors. This may mean doing things differently to how you have in the past. There is an old saying “If you keep doing the same thing, you can expect to get the same results”.

Yes, the amount of work in the region has reduced, with some industries affected more than others. However, if you look at the market share you have compared to the whole market for your product or service you are likely to find that there is a lot of work out there, you just need to attract it to you.

We are passionate about working with clients to help them to identify strategies to attract new business, if you would like to find out more give us a call.

"Chaffey Power have being dealing with Andrew and his team for over 5 years. During this time Andrew’s advice and guidance has been exceptionally professional, accurate and has exceeded our expectations. Andrew’s expert advice has been highly beneficial and critical to Chaffey Power’s forecasting and budgeting moving forward in the Hire Industry."

- Matt Rouvray,
Operations Manager,
Chaffey Power